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The trust collapse: What AI-era spam filters look for
If your emails have been landing in spam lately, it probably wasn’t bad luck. Mailbox providers have rebuilt their filters for a world where anyone can generate endless plausible-looking emails in seconds. And your supporters are spotting the same tells, often before any filter does.
But this isn’t a “never use AI” talk. AI isn’t what’s being punished. Generic, one-size-fits-all messaging is, and organizations were sending plenty of that long before AI existed. What AI changes is the volume. There’s more generic email than ever, and filters and supporters have both gotten quicker at spotting it.
Watch Madeleine and Jesus in this free on-demand webinar for a candid look at what’s changed in email deliverability, and what to do about it on your next send.
On the agenda
Two emails, side by side. Same offer, same list, same AI first draft. One went out as-is, and the other was edited by a person. See what the supporter saw, what the filter saw, and where each one likely landed.
Spam complaints vs. unsubscribes. Why an unsubscribe is harmless and a spam complaint is the number that follows you.
Writing with AI without getting flagged. How to use AI to draft, outline, and beat writer’s block, plus a do’s and don’ts list for your next send.
Gmail’s verified sender program. Who qualifies, what it asks of you, and why every sender should set up Google Postmaster Tools.
Two numbers to check first. Your spam rate and your reply rate, and why they move before anything else does.
Madeleine Cazes
Events & Partnerships ManagerNationBuilder
Jesus Ortiz
Senior Customer Support ManagerNationBuilder
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If your emails have been landing in spam lately, it probably wasn’t bad luck. Mailbox providers have rebuilt their filters for a world where anyone can generate endless plausible-looking emails in seconds. And your supporters are spotting the same tells, often before any filter does.
But this isn’t a “never use AI” talk. AI isn’t what’s being punished. Generic, one-size-fits-all messaging is, and organizations were sending plenty of that long before AI existed. What AI changes is the volume. There’s more generic email than ever, and filters and supporters have both gotten quicker at spotting it.
Watch Madeleine and Jesus in this free on-demand webinar for a candid look at what’s changed in email deliverability, and what to do about it on your next send.
Madeleine Cazes
Events & Partnerships ManagerNationBuilder
Jesus Ortiz
Senior Customer Support ManagerNationBuilder
On the agenda
Two emails, side by side. Same offer, same list, same AI first draft. One went out as-is, and the other was edited by a person. See what the supporter saw, what the filter saw, and where each one likely landed.
Spam complaints vs. unsubscribes. Why an unsubscribe is harmless and a spam complaint is the number that follows you.
Writing with AI without getting flagged. How to use AI to draft, outline, and beat writer’s block, plus a do’s and don’ts list for your next send.
Gmail’s verified sender program. Who qualifies, what it asks of you, and why every sender should set up Google Postmaster Tools.
Two numbers to check first. Your spam rate and your reply rate, and why they move before anything else does.
