Event deails

Your end of fundraising year (EOFY) is right around the corner – and for a lot of charities, it's one of the most competitive (and expensive) fundraising windows on the calendar.

So what's actually cutting through right now?

We've seen fundraising appeals from charities across AU, NZ and the UK – with budgets from $5K to $2M. In this 30-minute session, Call To Action founder Jack Biss and NationBuilder's Madeleine Cazes share what's actually cutting through in digital fundraising right now, with practical recommendations you can put to work straight away.

Whether you're running your first digital appeal or looking to improve on last year, this one's for you. 

What's on the agenda

• Simplified Meta ad campaign structures - Less complexity, better results. We'll show you the campaign structure that's actually working right now.

• Integrated multi-channel campaigns - Why charities running connected campaigns consistently raise more and how to do it even on a small budget.

• Lo-fi creative that outperforms polished content - The scrappy, low-budget content your team can make this week that's outperforming expensive branded ads.

• Best practice landing pages - Real examples of donation pages converting at over 9% and insights on exactly what makes them work.

• Frictionless checkouts - Simple changes to your checkout that could meaningfully increase how many donors actually follow through.

Resources

• Explore the full blog recap