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The giving season unwrapped: Year-over-year insights from GivingTuesday to year-end
Your GivingTuesday data isn’t a scoreboard - it’s the starting point for informed curiosity. Through practical examples and a strategic framework, this webinar shows how to turn noisy totals into questions that matter, run simple tests directly in NationBuilder, and let results from your own donors guide campaign decisions.
The goal isn’t to hand you a universal playbook; it’s to change how your team thinks about and works with data. Pick one meaningful success goal, design a bite‑sized test tied to that goal, and build the habit of checking one metric so your data slowly teaches you what actually moves the needle. Walk away with clearer judgment, fewer costly assumptions, and a repeatable way to learn from the people who give to you.
Hear from
Join Blake Mizelle, our Insights Operations Manager, based in Eastern North Carolina and has worked with NationBuilder since 2022, first on the Customer Success team and now on our Insights & Professional Services team. Before joining NationBuilder, he supported customers as a NationBuilder Architect, building custom themes and API-driven tools. Since 2014 Blake has worked with organizations to improve their data practices and digital campaign strategies.
Blake Mizelle
Insights Operations ManagerNationBuilder
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On the agenda
Your GivingTuesday data isn’t a scoreboard - it’s the starting point for informed curiosity. Through practical examples and a strategic framework, this webinar shows how to turn noisy totals into questions that matter, run simple tests directly in NationBuilder, and let results from your own donors guide campaign decisions.
The goal isn’t to hand you a universal playbook; it’s to change how your team thinks about and works with data. Pick one meaningful success goal, design a bite‑sized test tied to that goal, and build the habit of checking one metric so your data slowly teaches you what actually moves the needle. Walk away with clearer judgment, fewer costly assumptions, and a repeatable way to learn from the people who give to you.
Blake Mizelle
Insights Operations ManagerNationBuilder
Hear from
Join Blake Mizelle, our Insights Operations Manager, based in Eastern North Carolina and has worked with NationBuilder since 2022, first on the Customer Success team and now on our Insights & Professional Services team. Before joining NationBuilder, he supported customers as a NationBuilder Architect, building custom themes and API-driven tools. Since 2014 Blake has worked with organizations to improve their data practices and digital campaign strategies.
